Marketing strategies and sustainable development in the district of Canta, 2015

Abstract

The general objective of the research is to determine the relationship between Marketing strategies and Sustainable Development in the District of Canta 2015. It has a qualitative approach, basic type of correlational design with transversal cut; that is to say, in this research the degree of relationship and the intensity of relationship between both variables is measured. The population of the present study is constituted by 160 inhabitants, considering 6% of the total of 2794 inhabitants of Canta, Lima. The survey technique was applied with two questionnaires; for the marketing strategies variable, a questionnaire with dichotomous selection and a questionnaire for the sustainable development variable with a nominal Likert-type scale.