Communication strategy for the improvement of audiovisual content in the Journalism Club of the Espíritu Santo Study Center of Guayaquil
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Abstract
A result of the research project was presented: Communication strategy for the improvement of audiovisual content in the Journalism Club of the Espíritu Santo Study Center of Guayaquil. It was developed by students and teachers of the Higher Technology in Communications and Public Relations career of the TES. The study was based on a mixed research method with a non-experimental comparative descriptive approach, which incorporated techniques such as documentary review and bibliographic research. The results allow us to underline the importance of communication for the improvement of audiovisual content in the Journalism Club of the Espíritu Santo Study Center of Guayaquil.
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