An entrepreneurial option to reduce the poverty index of the beneficiaries of the human development voucher in Guayaquil

Abstract

The main purpose of this study is to find and disseminate a business option that can benefit and help reduce poverty rates in Guayaquil, in this case we have considered the recipients of the Human Development Bonus (BDH) and who access the Human Development Credit (CDH), with the aim of integrating them into the labor force in Ecuador. In this sense, the lack of knowledge about the sicana or jiron fruit in the Costa-Manabi region has limited its use; therefore, the aim is to promote the sale of this natural product in Guayaquil to improve health and generate income in vulnerable communities. The methodology employed includes descriptive, explanatory, analytical and qualitative research, as well as a market study focused on the production and sale of artisanal ice cream. The proposal consists of the production of handmade jiron ice cream for the beneficiaries of the CDH in Guayaquil.